Annual Report 2023

About Us

The Conad Model

Also in 2023, Conad confirmed its position as the leading brand in the large retail sector in Italy, with a brand value of over 5.4 billion euros, with an increase of 31% compared to 2022, positioning itself in eighth place in the top 100 Italian brands according to the report of Brand Finance Italy 100. Since 1962, it has been able to win over the trust of millions of Italians thanks to a quality and value-for-money offer but above all thanks to the innate desire to be an active and integral part of the communities where it operates.

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The organisational model

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In Conad, Members, Cooperative companies and Consortium share values and principles that place people at the heart of the entire System. A unique and original model in the panorama of the Italian large retail sector which is also reflected externally in the care of the relationship with the customer and in listening to their needs.

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An ambitious vision

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“Being an organisation of independent retail entrepreneurs that best meets customer expectations and has a primary economic and social role in the communities in which it operates”: this is Conad’s mission, which is pursued every day thanks to the passion and dedication of its Members and Collaborators with the aim of creating value for the Communities and local areas.

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