Channelling and digitisation

Quality, practicality and specialisation are the ingredients behind the success of the Conad Concept stores, which in recent years have continued to grow and expand the offer of products and services to meet the ever-changing needs of customers. Petrol stations, Opticians, Parapharmacies and Conad-brand PetStores help to protect the purchasing power of millions of families every year with the inclusion of these additional items to food spending.

Digitisation is the enabling element that has allowed Conad to develop an effective omnichannel offer, where customers can choose how to interact with the brand – through the physical store or through digital tools or both – wherever, however and whenever they want. An approach that aims to increase customer involvement and loyalty and is based on in-depth listening and analysis of the different needs of each one, to offer a personalised and effective response with the guarantee of Conad quality and value for money. The Hey Conad App is in this context the privileged entry point in Conad’s omnichannel offer: a continuously expanding ecosystem of services and products which already today offers, in addition to e-commerce, services for tourism, leisure, health and well-being.