The performance of the brands

Established in 2020, the brand reinvented the concept of a large commercial area (over 3,500 square metres), aiming to create an experience dedicated to all customer needs.

A new generation of hypermarkets, which combines a galaxy of additional services, including concept stores, with the most wide-ranging food offer in Conad.  

Large surface areas – on average 1,800 sq.m – allow the Conad Superstores to offer a vast assortment of products and services capable of meeting customer needs: a comprehensive, practical, high-quality offer with great value for money, based on the distinctive elements of the Conad System. From fresh and ultra-fresh products to an extensive assortment of local products and Conad brand products, meeting consumer trends. 

An historic store brand – as well as the most widespread – where the traditional cornerstones are quality, value for money, assortment and service: Conad brand stores allow customers to enjoy a complete shopping experience that meets their every need. 

It is the format that responds to the needs of urban customers who seek quality and value for money even when shopping near home. Small sizes and a careful selection of products on the shelf enable us to offer a comprehensive and precise neighbourhood service. The 1,002 stores with the Conad City brand are located in small Italian municipalities with fewer than 5,000 inhabitants, and are an expression of how this channel plays a social support role, even in less populous areas far from major urban centres.

It is Conad’s new urban neighbourhood format, designed to adapt to the habits and rhythms of an increasingly frenetic and complex daily life. A versatile format, solution-oriented, ready to meet the needs of customers looking for fast, efficient and advanced daily shopping. Ranging from fresh and local products to take-away items.

For quick, additional shopping needs, Margherita Conad is the corner shop, ideal for completing purchases quickly and conveniently.

The brand that expresses the best traditional regional food productions offering typical local products and specialities. 

The discount store with a wide range of products, which combines value for money, quality of assortment and service.