The performance of conad’s concept stores

La promozione di stili di vita attenti alla salute e al benessere dei clienti è una componente imprescindibile del modo in cui Conad si vuole prendere cura delle persone e della comunità. Un’attenzione costante che ha portato alla nascita e sviluppo del Concept ConCURA, che offre prodotti e servizi dedicati al benessere, alla cura di sé e alla salute nei punti vendita del Canale Spazio Conad.

Un’offerta che si presenta con due formule distinte, accomunate da qualità, accessibilità e convenienza:

- ConCURA, il tuo Benessere a tavola, per una alimentazione salutistica;

- ConCURA, abbraccia il tuo benessere, che unisce i concept Parafarmacia e Ottico Conad.

According to the Ministry of Health, 18.6% of Italians suffer from moderate or serious visual health problems, while it is estimated that over half of the population wears glasses. Thanks to the Optician Concept Store, Conad is able to offer a formula capable of combining consultancy, quality and value for money, thus helping to make one expense that represents an important item in many family budgets, more sustainable. In fact, there are over 130 thousand customers in the 22 stores (of which 7 ConCURA) who use this service.

The convenience of refuelling next to the store you go to and the lower prices compared to market averages are the two elements that have contributed to the success of this concept store, which continues to grow along with customer satisfaction.In 2023, over 19.8 million refuelling stops were carried out in Conad Self 24h stations, ensuring an overall benefit for customers of almost 27 million euros: even more satisfying result if read in the macroeconomic scenario consisting of a highly uncertain geopolitical situation and an inflationary push that has weighed heavily on Italian spending.

Launched in 2016, the Conad PetStores have tripled their overall turnover in the last 4 years, reaching 121 million euros in 2023 (+30 million compared to 2022) and today they represent the third largest brand store in the category in Italy. Located near the Conad sales network, there are currently 140 active PetStores (25 of which were opened in the last year) with 490 specialised collaborators, always willing to take care of the health and needs of our little four-legged friends. Professionalism with the addition of an important service component to meet all the needs of our pets: in fact, there are over 50 professional groomers available in addition to self-service points such as tubs for washing animals, a laundry and dryer.