Chi Siamo
Conad – acronimo di Consorzio Nazionale Dettaglianti – è la più ampia organizzazione di imprenditori indipendenti del commercio al dettaglio presente in Italia.
Approfondisci
Le Cooperative
Gli imprenditori associati costituiscono le Cooperative, le quali operano nelle diverse aree del Paese, coordinano l’attività commerciale a livello territoriale e offrono agli associati servizi amministrativi, logistici e finanziari.
ApprofondisciSosteniamo il futuro
Ci impegniamo costantemente a contribuire alla crescita del nostro Paese, avvicinandoci con forte sensibilità a temi ambientali e promuovendo la produzione nazionale.
Approfondisci
News e approfondimenti
Iniziative, posizioni, dichiarazioni e approfondimenti che riguardano il sistema cooperativo Conad.
Approfondisci
The omnichannel nature of Conad’s e-commerce service
In 2022 e-commerce continued to race ahead, albeit at a slower pace than in 2021. Online product sales reached 33.2 billion euros, +8% on the previous year (data by the B2c eCommerce Observatory of the School of Management of the Polytechnic University of Milan). Conad has been working on e-commerce since before the Covid-19 period, and during the pandemic months continued to push in this sector, accelerating its development. This is not a passing fashion, but a channel complementary to physical retail.
In 2021 Conad already intensified its investments in digitalisation with a three-year plan with the aim of achieving a full-fledged omnichannel approach, i.e. circular integration between physical stores and digital points of contact, in addition to a more complex multichannel strategy.
This process indicated a need to invest in advanced models for interpreting data – and not only when collecting it – in order to be able to design a multichannel offering that supports real shopping trips. Complementing traditional stores: Conad’s online stores are intended not to replace traditional stores, but to combine the two options, thus strengthening the relationship with the customer, regardless of the chosen method of purchase.
The Conad omnichannel process clearly involves e-commerce shopping but also plans to develop in a far more articulated manner that will see the integration of new services starting in 2023 and its more complete implementation in 2024, when all personal and family services will be implemented. The new Conad digital platform will be an ecosystem of global digital products and services and will be above all a channel for customer loyalty and relations.
In this system, the app is reserved an essential role, that of a real remote control of the store in the hands of the Customer, in any place and at any time, with a great many services to make shopping at the physical store more convenient and simpler too: paper with digital, mobile payment, booking a turn at the counter, etc.