View the 2022 Conad Annual Report
View the 2022 Conad Annual Report
Conad has been serving Italians for 60 years, providing quality, affordable products according to an original approach to doing business and grocery shipping that has won over individuals and families. This is among the reasons why since 2019 Conad has been Italy’s number-one large retail brand, and the brand’s value increased by 29% over the last year to reach over 4 billion in2022 according to the report Brand Finance Italy 50, with the Conad brand remaining in the top ten in Italy as the only large retail company in the list. Its business model, is, however, original and innovative: not only does it give all its customers the best possible everyday shopping experience, it also seeks toget communities involved through its entrepreneurial members who are working everyday for the well-being of everyone in that area.
Our role for the real economy
Conad defends the purchasing power of customers and families– the driving force of society and of local communities. They give us an extra reason to work every day with commitment and participation. This is why Conad is the large retail leader in Italy with an almost 15% market share and a turnover of 18.49 billion euros. The Members and Cooperatives of the Conad System feel and live this commitment with passion, because they are mainstays of the country’s real economy, offering quality products and services at competitive prices, supporting the local economy and promoting employment and growth in small and medium-sized agribusiness enterprises. Against this sensitive economic and social background, Conad will invest more than 2 billion euros over the next three years in store makeovers, digitalisation, brand products and sustainability. These are the four strategic pillars with which Conad offers targeted, differentiated solutions to its customers’ needs.
From multichannel to omnichannel
Conad is committed to a strategic omnichannel based approach, which aims towards circular integration between the physical store and digital points of contact. This is the evolution of the multichannel concept, which has brought appropriate, differentiated solutions to customer needs in every context. The integration of physical and digital channels offers a personalised and more complete shopping experience. In other words, there are no barriers or boundaries between the physical and digital worlds, so that consumers are free to choose where, when and how to interact with the brand. The aim is to provide targeted, diversified solutions all sharing the same quality of offer, value for money and a keen focus on own-brand and fresh products.
The Conad product brands
Conad works daily to stay close to people, meet their needs and build relationships based on trust. This way, the Conad System is able to support customers in their purchasing decisions and ensure their needs are met, in the best possible way. This ongoing commitment is built upon the care with which the Consortium selects suppliers and develops its offer of brand products, with the prime requirement that they meet precise quality standards all along the supply chain. Whichever MDD Conad product line the customer counts on, they can be sure they are making a safe choice with a guarantee of quality, innovation and value for money. The completeness and distinction of its product offering led to Conad’s winning of the European Private Label Awards in 2022 for the fifth time. This scheme gives recognition to the most distinctive private label products in the European market. Because when you choose to offer Quality, results come in – and stay.
With the Community
Cultivating a relationship takes commitment and passion. Even more so if the relationship you want to nurture is the one with your Community. For years, Conad has been investing time, energy and resources in the concept of “closeness”, and has expressed it in practice by carefully investigating needs and requests and recounting the initiatives undertaken to satisfy them. And in a world where habits change quickly, Conad has decided to focus more and more on the digital domain in order to be even closer to people in their daily lives.
This dedication is now recognised and certified, with Conad emerging in 2022 as the industry’s Top of Mind brand (20,9%) and the company with the best overall Brand Awareness (96,2%), according to GfK data.