Annual Report 2022

With the Community

The Conad communication ecosystem

In 2022 the plan to reinforce Conad’s digital channels gained new momentum, continuing on the path towards an omnichannel approach that it has now been pursuing for some time, with significant investments and integrated online and offline solutions.

On the one hand, the digital evolution is moving so quickly and resulting in so many changes that it requires swiftness and precision in deciding which tools to use. On the other, Conad intends to help people where they spend time and look for information and services, even when this is done through more traditional channels.

The keyword remains “relationship”, to be cultivated through listening, dialogue and precise answers to the needs expressed, and the most complete approach to this problem is omnichannel.

Notoriety leadership

The resources and energy that Conad dedicates to communication have yielded clear results, also in terms of brand awareness. A notoriety to be proud of, because it springs from genuine knowledge and deep trust, on which communication has worked to great effect.

Though what it offers the world is changing, Conad’s authentic relationship with people stays the same. A relationship that takes various forms, but always uses a consistent, everyday and open language to communicate.