Annual Report 2022

About us

The Conad brand

As of 2019 Conad is the leading large-scale retail brand in Italy and the brand value has grown in the last year by 29%, reaching over 4 billion in 2022 according to the Brand Finance Italy 50 report and confirming the Conad brand in the top ten nationwide, the only large-scale retail company present.

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Over 60 years at the side of the people

Conad has been alongside Italians for over 60 years with an offer of quality, convenience and an original model of doing business and shopping that has won over people and families.

Conad's 60th anniversary was an important milestone to affirm and consolidate the brand's leadership, but above all to relaunch and strengthen its values, to unite and motivate people by generating new energy for growth.

An opportunity to take a look at the past, from the beginning of our journey, to tell the present and accompany People towards the future.

The organisational model

Conad is a unique and original reality, where Members, Cooperatives and Consortium share a set of values, which place the person at the centre of the system.

A centrality that also applies externally, in the relationship with the client who, before being a consumer, for Conad is a person.

An ambitious vision

The Conad system has always been guided by an important and aspirational vision: to be an organisation of independent retail entrepreneurs that best meets customers' expectations and plays a primary economic and social role in the communities in which it operates.

It is a vision that drives the brand to create wealth and well-being through the daily commitment of its Members and employees.