The performance of Conad’s stores

In just two years, the Spazio Conad brand has become a focus of new construction projects, with the
aim of continuing to leverage the Conad System’s marketing strategy in its catchment area with high-quality, complete and affordable shopping solutions. If customers’ needs change or evolve, the format can also do so with them, simultaneously offering products, services and, above all, a purchasing experience that keeps abreast of the times.

At Spazio Conad, everything is designed to be simple and in easy reach, but with even more of the attention and sensibility to individuals that has always been a hallmark of Conad. Value for money, customer relations and close ties to local communities are the elements that drove the restyling of the hypermarket, which thus becomes a “relationship platform” that reinvents a space where people can go shopping but also enjoy new experiences based on three main cornerstones: the food experience, family and free time and health and well-being. At Spazio Conad stores, customers find a competitive, distinctive space where they can experience the essence of Conad in every department and on every shelf. An experience that has been revamped in the relationship during purchase.

In these “large supermarkets”, customers can find a complete, practical, high-quality offer with great value for money, based on the distinctive elements of the Conad System: fresh and ultra-fresh products, an extensive assortment of local products and Conad-brand products, meeting consumer trends. As always, people and their needs come first, at the heart of the offerings, through a relationship of trust that Conad collaborators and Members establish within the Communities in which they operate.

Conad brand stores, despite their smaller average surface area than superstores, allow customers to enjoy a complete shopping experience that always meets their evolving needs. In this format, too, the focus lies on “Italianness”, the quality and origin of raw materials, the promotion of typical local products, fresh products, and own-label products.

The range and service models are structured to suit the needs of customers and the surrounding catchment basin, taking on more or less urban characteristics with a focus on current service and needs,
for a convenient and basic, yet complete, shopping experience. There are 1,026 stores on the Conad City brand, with an average surface area of 347 m2. Of these, 172 are located in small Italian municipalities under 5,000 residents – a concrete expression of how this channel plays a social support role, even in less populous areas far from major urban centres.

The store located just a few steps from home, for a quick, practical shopping experience. For quick purchases of additional articles.

The brand arises from Conad’s desire to safeguard and spread Italian food and wine heritage, which is one of the finest expressions of regional and traditional food culture.

These discount stores focus on affordable options, while also ensuring a high-quality range and service.